Wondering who runs the largest bakery chain, the top bakery industries and what the success rate is for a bakery in the United States? We were too. In this article we’re going to cover all those important bakery questions for anyone who is considering opening up a bakery in the US and want to know what they’re up against.
Who Are the Major Players in the Bakery Industry in the US?
First you want to know who you’re up against and what your goals are. When starting off you probably won’t want to consider yourself competition for the leading players in the bakery industry in the US, but it’s certainly valuable to know who they are and what you might be up against if your bakery really takes off.
Here are the top players in the bakery industry:
- Finsbury Food Group Plc
- Associated British Foods plc
- Grupo Bimbo, S.A.B. de C.V.
- General Mills, Inc.
- Mondelēz International, Inc.
Why May Some Small Bakeries Fail?
You’ll need to start off with a marketing and branding plan for your bakery in order to succeed. This doesn’t guarantee success, but not having one in place does more or less guarantee failure. Find the product or niche that makes you stand out from the rest and use that to market your bakery.
Though you may know everything about the kitchen and the creams, you will need someone on your team who knows more than a thing or two about finances. If you have the time and the mind to stay focused on your finances and your expenses, go for it. But if not, make sure you have someone who you can trust running and taking care of those numbers going in and out.
And lastly, you’ll need to study and know exactly how to price your products. You need to know how much you’re spending on your ingredients, rent, electricity and all your other expenses in order to decide how much you should price your products. You don’t want to go absurdly high, unless you have a real justifiable and noticeable difference for that price range, otherwise you won't get any customers. Again, this might be a category you put someone else in charge of. Especially if you want to focus on the design, ingredients and recipes of your bakery. Whoever is in charge of this role should be more than highly competent to ensure your business stays afloat during that very difficult first year.
If you’re looking for high quality ingredients that you can order in bulk at a great price, contact us at CNS CONFECTIONERY Products. We’ve been in the business for decades and we work with both large wholesale distributors and small run bakeries and restaurants.